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Using the Internet for Competitive Intelligence

Competitive Intelligence: PDMA Spring Conference — Minneapolis/St. Paul, MN

April 4th, 1997

Seminar by Stephan Spencer
  • Tapping into your competitors
  • Benchmarking web site performance
  • Competitor profiles & news
  • Counterintelligence on your web site

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Internet Video (panel)

Spring Internet World — Los Angeles, CA

March 12th, 1997

Panel Moderated by Stephan Spencer

Deploying video over today’s Internet is like teaching a dog to sing - it’s unpleasant and it annoys the dog. Nevertheless, advances in compression technology, new bandwidth reservation protocols, streaming techniques and the promise of more robust backbones and higher-capacity delivery systems make it likely to arrive sooner than you think. See the state-of-the-art today and find out what the videonet of the future might look like.

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Case Study: Internet Concepts, LLC

January 1st, 1996

Internet Concepts, LLC, knows that content and presentation are the two things that make one site stand out from another. They have created several award-winning sites you may have already encountered, as follows…

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Leveraging the Multimedia Capabilities of the Net

How To Market Educational Programs on the Net (IQPC) — Chicago, IL

September 27th, 1995

Seminar by Stephan Spencer
  • Importance of multimedia in “selling” your message
  • Images & image maps
  • Sound & video (QuickTime, MPEG, Ulaw, etc.)
  • Adobe Acrobat (portable documents)
  • 3-D viewer applications (Kinemage, etc.)
  • Effectiveness of multimedia on the Net vs. other media:
    CD-ROMs, video tapes, audio tapes

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